Brand and Online Presence

Before a buyer reads your financials, they search for you online. Your brand, website, listings, social media and reviews shape their first impression and they’re assets that have to transfer cleanly at closing. Here’s what to tighten up before you go to market:

Website & Search Visibility

A buyer’s first impression usually happens on your website, often before you know they exist. An outdated or broken site raises the question of what else has been neglected.

• Accurate services, service area and contact details
• Works well on phones and loads quickly
• Shows up when people search your business name and core services
• Hosting, plugins and security kept up to date

Google Business Profile & Listings

Your Google profile and directory listings drive local leads and are an easy signal that the business is actively managed.

• Google Business Profile claimed and verified
• Hours, address, photos and categories correct
• Consistent name, address and contact info across listings
• Industry directories and associations up to date

Reviews & Reputation

Buyers and lenders read reviews to judge customer satisfaction and risk. A steady pattern of recent, answered reviews supports value; unresolved complaints invite hard questions.

• A steady flow of recent reviews
• Every review answered professionally
• Old complaints resolved or explained
• A simple process for asking happy customers for reviews

Social Media

Social accounts don’t need to be large, but they should look active and professional and match your brand.

• Consistent logo, name and messaging on every account
• Recent, professional activity on the platforms your customers use
• Abandoned or duplicate accounts closed
• No personal opinions mixed into business accounts

Ownership & Transfer of Digital Assets

Your domain, website, email, social accounts and customer lists are business assets. If they sit in your personal name, or nobody knows the logins, they can delay or complicate closing.

• Domain and hosting registered to the business
• Social, Google and listing accounts owned by a business login
• A documented list of every account, owner and login
• Brand name and logo protected where appropriate