Selected work
Business concepts developed from model to execution
These are not presented as client results. Each platform began with a different problem I encountered directly, and building each one forced the operating choices and tradeoffs into view. Together, they show range: designing a business model, structuring an operation, working through commercial and legal constraints, governing AI, and turning the decisions into systems that can be examined rather than merely described.
Shown as case studies of my work; not offered as products or services.
Selected systems
Operating platform
Deal Pros
Business brokerage operating platform
Built from years of firsthand frustration with brokerage software that was fragmented, costly, or designed around residential real estate.
- Role
- Business and operating direction
- Status
- Pre-launch
Read the case study
Marketplace
Agent Lead Exchange
Real-estate referral and lead marketplace
Created from a colleague’s referral-management bottleneck and a broader opportunity to connect real-estate specialties through structured referrals.
- Role
- Business and operating direction
- Status
- Beta launch phase
Read the case study
AI platform
Safe Search AI
AI platform for consumer, family, specialist, and enterprise use
Started as a separate environment for developing a configurable AI capability for Deal Pros, then grew into a broader governed-AI concept.
- Role
- Business and operating direction
- Status
- Pre-launch
Read the case study
Marketplace
Local Music Live
Live-music discovery platform — events, artists, and venues, city by city
Began as a COVID-era community effort connecting livestreaming musicians with audiences and donations for Feeding America of Northeast Wisconsin.
- Role
- Business and operating direction
- Status
- Beta launch phase
Read the case study
Business operating platform
MichaelGarsow.com
An integrated operating platform for an advisory practice
Built because a brochure website and a stack of separate tools could not carry the full operation from first visit through client delivery.
- Role
- Business and operating direction
- Status
- Fully live
Read the case study
No performance, revenue, adoption, or client figures are published, because publishing figures that can’t be verified would be worse than publishing none.
Capabilities designed once and reused
They are architectural patterns built into the platforms, not standalone products.
AI Support
A reusable AI support architecture built into the platforms: knowledge grounding specific to each platform, AI chat, escalation, support-ticket handoff, and administrative control.
Multi-tenant separation
Organization, team, and client boundaries enforced by the platform rather than by process, so data separation holds by default.
How this becomes an engagement
The same discipline shown here applies to client work. Nothing on this page is a fixed offer. Each platform is evidence of process — the plan for your business is written for your business.